Cookies

Cookies allow us to do multiple things to enhance and improve your browsing experience on our website.

We use cookies to track visitors to our website; these details are in no way personal details and will never be shared. Using these cookies we can improve the performance of our website for you, the user.

We also use cookies in order to geo-target specific users to make websites more personal.

By using the website of you consent to the usage of data captured by the use of cookies. If you wish to turn off cookies, please adjust your browser settings. Our website will continue to function without cookies.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, subscribe to the newsletter, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.

Privacy Policy

Introduction

This Privacy Policy clarifies what we do with your personal information, regardless of whether we are processing an enquiry, preparing a request, proceeding with our ongoing customer association with you, requesting your feedback, or you are going to our site.

It explains how we gather, utilize and process your personal information, and how, in doing so we agree to our legitimate commitments to you. The security of your personal information is essential to us, and we are focused on ensuring that data privacy rights are protected and secure.

This Privacy Policy applies to the personal information of our Customers, Potential Customers, Suppliers, Sub Contractors and Employees. If you are an East Midlands Forklifts Employee you should refer to your updated company employee hand book/contract of employment for our updated Employee Privacy Policy Document.

Note that any revisions to our Privacy Policy will presented on our Privacy Policy on our website, for updates to our approach please explore to this page.

What sort of individual information do we gather?

Client Data:

In order to provide the best possible products and services to our customer’s we need to process certain information. East Midlands Forklifts will only request details that will assist us with delivering these products and services, for example, your name, work role, and contact information; including but not restricted to: Telephone number, email address, first and last name, job title. Where East Midlands Forklifts are required by you to process installments for products and services by method debit or credit card we will process these details, however just for this reason and no credit or debit card details are held once the transaction is complete. We may gather data with respect to your activity and visits to assist with improvements and upgrade our client website experience.

Supplier Data:

We gather a minimum amount of information from our suppliers to enable us to complete required transactions. East Midlands Forklifts will gather contact details for the principle contact and any partner contacts inside the business that help us in handling any number of transactions. We will also require other data, for example, your bank details to enable us to pay for services or goods provided.

How would we collect your personal information?

Client Data:

We collect client information in the following ways:

Specifically from you or your work associates, from third party software, from websites and social media platforms.

From exhibitions or events attended by East Midlands Forklifts employees.

When viewing or interacting with data and information on our websites or

on an email from us, we may also collect certain data automatically or

through you providing it to us.

Supplier Data:

We collect Supplier information in the following ways:

Specifically from you or your work associates,

Supplier website

Website Users:

Your data is collected automatically by cookies when you visit our website dependent upon your web browser settings. Data is also collected from you when you contact us via website contact form.

How would we utilize your personal information?

Client Data:

There are two fundamental purposes behind utilizing your own subtle elements. Right off the bat points of interest will be utilized to help East Midlands Forklifts process continuous demand that you have made of us, i.e. raising a statement or preparing a request, through to conveyance of that request and conceivably asking for criticism. East Midlands Forklifts will likewise store and process information for the motivations behind direct showcasing, through email, phone and post.

By what means would i be able to withdraw from all or individual sorts of direct promoting, should you wish to quit any type of direct showcasing from East Midlands Forklifts.

Supplier Data:

The principle purposes behind storing and processing your personal information is to enable us to complete any arrangements between us and comply with any legal and binding requirements.

Website Users:

We utilize information gathered through our site to assist us with improving your experience when visiting our site, for instance by analysing your recent search trends to help us present recently viewed products. If you are a client, we may utilize information from your use of our websites to improve different parts of our website to improve communication with you.

Who do we Share your information with?

Client Data:

We may share your personal information to providers or sub contracts to enable them to complete work or to supply goods requested/ordered by you, for example, conveyance or establishment of our goods or services

Supplier Data:

By method for a referral we may share your personal information to potential clients who may benefit from your goods or services

Website Users:

No information  obtained from our website will be processed outside of East Midlands Forklifts. Any information used to process and target particular data to you will be done so utilizing East Midlands Forklifts framework

How would we protect your own information?

We care about securely storing your data, that is the reason we have in place suitable measures that are designed to protected unauthorised access to your information and to prevent unauthorised of your information. Those procedures incorporate however are not constrained to; encrypted server access, all antivirus and gateway security settings are up to date and monitored.

How long is your personal information retained.

Information stored or processed within our CRM framework, If we have not had contact with you for a time of three years, we will remove your personal information from our frameworks unless we have a legal or contractual obligation to retain the information.

Electronically stored data:

Due to the nature of the services we provide electronically generated documents will be stored for a period of up to 20 years before they are reviewed and/or deleted if required. Should a client require the information removed before this we would require a written instruction detailing what is required to be removed.

How can I unsubscribe from all or individual types of direct marketing?

In the event that we are holding or utilizing your personal data, you may at anytime alter your opinion by writing to Marketing Department, East Midlands Forklifts, Galven House, Bakewell Road, Loughborough, LE11 5QY or messaging us at marketing@eastmidlandsforklifts.co.uk. We will process the limitation of use of your personal information in our advertising correspondences or remove your personal information within 10 days, or and sooner of receiving a written request. Please note that we may keep a record of your communications to help us resolve any issues which you raise.

Right to object

In the event that we are utilizing your information because we deem it necessary for our legitimate interests to do so and you do not agree, you have the right to object. We will respond to your request within 30 days, we might be permitted to expand this period in specific cases. Generally, we will only disagree with you if certain limited conditions apply.

Right to removal

In specific circumstances you have the privilege to ask for us to “delete” your personal information. We will react to your demand within 30 days and will only disagree with you if certain restricted conditions apply. As long as we have do not have a legal or contractual obligation to retain the information, your information will be removed.

We will assume that you would prefer us to keep a record of your basic information I.E ‘name’ and ‘email address’ on our system as a person who would prefer not to be contacted by East Midlands Forklifts. this will minimise the future risk of your data being resubmitted and used in the future.  

If you would prefer that this is not the case please let us know. Any data within the e-marketing system will be moved to a non-active list and be unable to be resubmitted for direct marketing use without prior agreement from you.

How can I unsubscribe from all or individual types of direct marketing?

Email Marketing

All e-marketing communications sent by East Midlands Forklifts using our third party e-marketing software will contain an unsubscribe button, on clicking to unsubscribe you will be requested to submit your email address in order to authenticate your permission to supress the email address.  Any emails sent to you using one of our outlook email addresses can be directly replied to or you can forward the email  marketing@eastmidlandsforklifts.co.uk in order to request you are removed from future direct marketing email communications.

Telephone & Postal Marketing:

A request can be made with the person who you are directly on the phone with at the time, and they will process this request in our centralised CRM system.  If you are unsure as to whether you are registered on our system for telephone marketing and wish to remove your details you can contact us either on email; marketing@eastmidlandsforklifts.co.uk or by telephone on 01509 265804. Your details will be updated within 5 working days or sooner.

What are cookies, how do we use them and how to opt out?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Currently we operate an ‘implied consent’ policy which means that we assume you are happy with our use of cookies. If you are not happy, then you should either not use this site, or you should delete our cookies once you have visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc.)

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies.

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website. If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it or you can refuse cookies altogether. You can also delete cookies that have already been set. If you wish to restrict or block web browser cookies which are set on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of desktop browsers.

We also use Google Analytics Remarketing cookies to display adverts on third party websites to our past site users, based on their past visits. The data we collect will only be used in accordance with our own privacy policy and Google’s privacy policy.

You can learn more about how Google uses cookies in advertising by viewing Google’s cookie policy.

Should you not wish for your website visits to be recorded by Google Analytics, you are able to opt-out with the addition of a browser add-on: Google Analytics Opt-out Browser Add-on

OUR LEGAL BASES FOR PROCESSING YOUR DATA LEGITIMATE INTERESTS

Article 6(1)(f) of the GDPR states that we can process your data where it “is necessary for the purposes of the legitimate interests pursued by [us] or by a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of [you] which require protection of personal data.” 

Client Data:

We think it reasonable that if you have communicated with us in the past or we have had meaningful contact with you within the past 5 years that there is legitimate interest that you will continue to benefit from our range of solutions, and thus we will keep you updated via forms of direct marketing.

We want to provide potential customers with the opportunity to hear about our products and services and request additional information.  We therefore deem it that if you operate in a sector that regularly benefits from our products and services and your information has been made available in the public domain that we can contact you to advise you of our products and services. We will have an upfront and honest approach to this and provide you with the opportunity to opt out of any further communications from us.

Where we subscribe to third party services who collate and enter data relating to ongoing projects within our industry, we will deem it that you are in a position where you wish to be contacted regarding suitable products and services.  We will therefore process your data for the purposes of direct marketing in order to establish if you have a requirement.

Where you have made contact with us we will process your request in line with our business processes and in order to provide you with the requested products and services.  This will include processes such as arranging and attending your site and processing information that will enable us to recommend suitable solutions from the information that you have provided to us . Information obtained will be stored on our systems now and in the future to further enable us to process your requests and to keep you updated on product, service and company updates via forms of direct marketing.

Personal details may be used to for administrative purposes including invoicing and project management 

Supplier data: 

We store and process the personal data of individuals within your organisation in order to enable the receipt of services from you as one of our suppliers. We also hold your financial details, so that we can pay you for your services. We deem all such activities to be necessary within legitimate interests.  

CONTRACTUAL

Article 6(1)(b) gives us lawful basis for processing personal data where; “processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract”

In this context, a contract does not have to be a formal signed document, or even written down, as long as there is an agreement which meets the requirements of contract law.

Broadly speaking, this means that the terms have been offered and accepted, you both intend them to be legally binding, and there is an element of exchange (usually an exchange of goods or services for money, but this can be anything of value)

Client Data:

Where we and you have entered in a contractual agreement to deliver products and services we will process the appropriate and required information in order to do so.  i.e. address details of the company and installation site. In order to provide a smooth and seamless service we will also deem it reasonable to process such information as appropriate to send updates on the progress of your contract with us.  Some of these updates and notifications will be automated and sent from a third party e-marketing system.

Third Party Data

Where East Midlands Forklifts has been requested to act as a sub-contractor to supply products and services to you as an end-user, we deem it appropriate to process any personal details provided to us in order to fulfil our contractual obligation to your supplier. We will also collect; directly from you, additional personal data in order to fulfil our processes and ensure a seamless service.  We may also store and process personal data in order to provide additional services such as collections, deliveries and maintenance. Finally data may be used on job completion to request feedback in the form of a survey, this enables East Midlands Forklifts to confirm satisfaction or dissatisfaction with the work we have carried out, and action accordingly.

GLOSSARY

Customer(s) – includes companies that have previously been supplied with products or services from East Midlands Forklifts. Companies are also referred to as customers if they have previously made contact with East Midlands Forklifts to enquire about project and services. Customers in the context of this privacy policy also refer to the companies that East Midlands Forklifts deem appropriate to direct market with information about our products and services but may not have had previous communication.

Suppliers – refers to partnerships and companies (including sole traders), independent contractors and freelance workers, who provide services to East Midlands Forklifts.

General Data Protection Regulation (GDPR) – a European Union statutory instrument which aims to harmonise European data protection laws. It has an effective date of 25 May 2018, and any references to it should be construed accordingly to include any national legislation implementing it.

Website Users – any individual who accesses the East Midlands Forklifts website.

Other terms – We refers to East Midlands Forklifts the controller and processor of personal data; You refers to the customer, supplier, end-user, employee and individual who is protected by the rights and freedoms of GDPR and data protection.